PSG News & Views
PSG bring first solar car challenge to Middle East
The Abu Dhabi United Solar Challenge (ADSC), the first ever solar car competition to be hosted in the Middle East, takes place this week. Organised by Professional Sports Group, the 1,100km ADSC will start and finish in Abu Dhabi and run from the 15-19 January 2015. The race will coincide with Abu Dhabi Sustainability Week and end at the opening ceremony of the World Future Energy Summit.
The challenge is sponsored by Abu Dhabi National Oil Company (ADNOC) and hosted by Abu Dhabi’s renewable energy company Masdar. The challenge is partnered by Shell, BP, National Car Rental, the Abu Dhabi Education Council and GoPro.
Fifteen teams from Africa, Asia, Europe and the US will take part in the challenge. The teams have travelled from across the world to compete in the cross-country event similar to the World Solar Challenge in Australia and the American Solar Challenge in the USA.
CEO of Professional Sports Group, Jamie Cunningham, commented, “It’s a privilege to be bringing this unique event to Abu Dhabi as part of Abu Dhabi Sustainability Week. The UAE is a leader in energy and the inaugural Abu Dhabi Solar Challenge will showcase the talent of the energy leaders of tomorrow from 15 universities worldwide”.
Designed and built by university students the competing solar cars are complex machines that bring together the latest technologies from the renewable energy, aerospace and automotive industries. The route is designed to provide teams with a great opportunity to demonstrate their solar cars under real world driving conditions and thoroughly test the reliability of all on-board systems. Competing in the ADSC requires intense focus and hard work from every team and there will be no shortage of hurdles to overcome along the way.
Whilst these solar car challenges seek to encourage competition among engineering students, they are also aimed at providing a means to convert their knowledge into real world solutions that promote energy efficiency.
Professional Sports Group are working alongside co-organisers IEF to organise the event, including executing the logistics, an extensive marketing and communications campaign and the sponsorship agreements and activation.
The event will be open to the public.