January 08.2016

ASSF 2016

Al Romaithi to open Arabian Sport & Sponsorship Forum 2016 

Under the patronage of his Highness Sheikh Nahyan bin Zayed al Nahyan, the Chairman of Abu Dhabi Sports Council, Professional Sports Group is delighted to announce the region’s leading sports marketing conference will return to Abu Dhabi on 19th January 2016. The Arabian Sport and Sponsorship Forum will bring together global business leaders, international sports luminaries and GCC industry leaders alongside local undergraduates to discuss the opportunities and landscape of both sport and sponsorship.

Headline speakers of the Forum announced today include: HE Mohamed Khalfan Al Romaithi, Executive Committee Asian Football Confederation; Keith Pelley, CEO of the European Tour; Simon Clegg, COO Baku 2015 and former CEO of British Olympic Association, Giles Morgan, Global Head of Sponsorship and Events HSBC and Steve Nuttall, Senior Director Google You Tube EMEA.

The Forum is free for all federations and GCC sponsors thanks to the sponsorship of platinum partner Abu Dhabi Sports Council. His Excellency Aref Hamad Al Awani, the General Secretary of Abu Dhabi Sports Council, is pleased to see the return of the Forum to the capital: they are pleased to see the Forum held under the patronage of H.H. Sheikh Nahyan bin Zayed Al Nahyan, Chairman of Abu Dhabi Sports Council, and to be held in Abu Dhabi for the third time. He said: “The Arabian Sport & Sponsorship Forum will help us to further develop sport in both a social and economic capacity in Abu Dhabi and the region. We are looking forward to welcoming our guests to Yas Marina Circuit.”

The Forum is intent on showcasing career opportunities in both sport and sponsorship to local university graduates and undergraduates. This Future Vision initiative will be led by one of the world’s leading academics, Professor Dr T Bettina Cornwell from the Lundquist College of Business at The University of Oregon. Dr Cornwell is widely regarded as one of the world’s top sponsorship academics. She will visit 3 of the UAE’s leading universities on Monday 18th January to introduce students to sponsorship.

Jamie Cunningham, CEO and Founder of Professional Sports Group, who created the Forum, commented: “We would like to thank our patron His Highness Sheikh Nahyan bin Zayed Al Nahyan, the Abu Dhabi Sports Council and all our partners for making the event possible. We have a great line up of speakers. I would like to particularly thank Yas Marina Circuit, Miral and SMG Insight YouGov for supporting the Future Vision initiative this year which brings Dr Bettina Cornwell to Abu Dhabi and will help showcase the opportunities in sport to the next generation.”

Other esteemed panelists of the Forum include Fahad Ali Al Shamsi, CEO the UAE Jiu Jitsu Federation; Khalid Al Qubaisi, MD of Abu Dhabi Racing & HR Director of Mubadala; Patrick Pierce VP Sponsorship, Etihad Airways and Frank Saez, Managing Director SMG Insight/YouGov. The Arabian Sport and Sponsorship Forum is also proudly supported by Zayed Sports City, the official sports partner, as well as AllAboutBrands, ISportConnect, Plan B, SportBusiness and Sport 360.

The Arabian Sport and Sponsorship Forum takes place on Tuesday 19th January 2016 at Yas Marina Circuit Press Room. Entry is by invitation only from stakeholders, but potential delegates may also apply for a 2,000 AED gold pass by emailing assf@profsports.com or registering online at www.arabiansponsorship.com.

For further information & a media invitation, please contact: UAE / GCC Media: Sally Richard sally@profsports.com or +971 50 668 4025 International Media: Liz Box liz@profsports.com or +44 7702 884009

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