Sarah Sjostrom medal

Photo: Giorgio Scala / Deepbluemedia

The Abu Dhabi Swimming Festival by Daman’s ActiveLife has announced Sweden’s first female gold medallist, Sarah Sjöström, as the 2017 international ambassador for the event on 11th March.

Sjöström won Olympic gold in the 100m butterfly setting a new world record of 55.48 seconds in Rio last year. The 23 year old swimmer also won the 2016 Olympic silver and bronze medals in the 200m and 100m freestyle.

Sjöström said she hopes this year’s event can attract even more competitors. “I am thrilled to be the international ambassador for this established mass participation swimming event. It is great to see people of all ages in Abu Dhabi being encouraged to take part in a sport I love and I hope we will see over 1000 people at Emirates Palace on March 11th.”

The popular community event, sponsored by Daman’s ActiveLife; an initiative by National Health Insurance Company – Daman that aims to mobilise the UAE community to lead a healthy, active lifestyle, offers family fun and challenges for all age groups and abilities with eight different races to choose from. Registration is now open at and closes on Tuesday March 7th.

Sven Rohte, Daman’s Chief Commercial Officer, said that “it is fantastic that we have been able to bring such a high calibre athlete to Abu Dhabi as this year’s ambassador. It is always a memorable event which will now be made more prominent by the addition of Sjöström.

Participants and spectators will have the chance to meet the 2017 international ambassador Sarah Sjöström throughout the day, and some will also be able to compete with her as she will take part in one of the races across the stunning Emirates Palace Bay.

His Excellency Aref Hamad Al Awani, General Secretary of Abu Dhabi Sports Council said “The Abu Dhabi Swimming Festival is a key community sports event and we are delighted that Sarah Sjöström will be there to inspire all, especially the younger generations, to get active and lead a healthy lifestyle.”

For more information and to enter the Abu Dhabi Swimming Festival by Daman’s ActiveLife, visit


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